Evolution of the Beast: Content Marketing in 2016
Evolution of the Beast: Content Marketing in 2016 By Bryan Johnstn (Spokal) Share this: Twitter Facebook LinkedIn Google+ Photo courtesy of Freepik Content has been king for a few years now, but is it still lord of the manor, queen of the castle, um…duke of the duchy (okay, that last one is a bit of a stretch)? The short answer? Yes. The slightly longer answer? Yes, but… “Content” is changing. It’s a living, breathing animal, but like any beast (and let’s face it, content marketing is a beast), it evolves over time. It’s not just blog posts and a Facebook Page anymore. Content? But before we open it up and play doctor, we need to define a few things. What exactly do we mean by content, and content marketing ? What’s the difference between inbound and outbound marketing ? What do you call the foam on a glass of beer? And what the heck is the day after tomorrow? These are the thi...