AFRICAN TIME
Tony
stepped through the doors of the eatery pausing briefly to locate a convenient
seat.
There
it was!
Rubbing his palm vigourously, he
aimed for his target.
Comfortable
corner, close to the air conditioning system, and opposite the flat screen
television too... perfect!
He
sauntered to the seat taking a quick look at his watch. 10am on the dot.
10
minutes later, he was beginning to wander if he was in the right eatery.
Picking his phone, he dialled her number.
Ring....Ring....
“Hello,
Omo where are you?”
“Oh
sorry, I’m on my way.” Click!
5
minutes later....he resigned to watching Larry King Live on CNN.
It
was now 20 minutes past ten when he fortuitously glanced at the door and
coincidentally caught his guest stepping through the door.
“Finally”......
He sighed.
“I’m
very sorry I’m late”
“Oh,
no problem” he replied.
This
was not the first time he would have to wait for a guest for at least 20
minutes and it sure didn’t look like it was going to be the last.
African
Time!
I
think it is more like Nigerian time.
The
cliché “African time” refers to the psychological societal acceptance of a
black man’s inability to discipline his self and stick to scheduled time.
It
is an abnormality of the highest order. One of the self-imposed negative brand
characters of the black man.
At
least, we cannot blame our imperialist colonial masters for this one.
This
behavioural manifestation is no doubt also at the root of the poverty of most of
the African continent.
Any
progressive and honestly distinguished African person or Country you know must have overcome
the problem of indiscipline with regards to time management.
The problem of keeping to them defies societal strata...irrespective
of wealth and position, lateness is a habit that pervades the entire spectrum
of our society.
Infact, it seems that the higher
up you are on the social ladder in Nigeria, the more you are expected to show
up late at meetings or events.
Our proverbs do not help matters
in any case.
The average Nigerian, justifying
why a great or wealthy man should come late, would be quick to tell you that
the biggest masquerade appears and dances last in the village square.
It is not unusual to see invitations with caveats stating “No African
time please”...even though those caveats almost never serve any purpose.
Even the closest friends of
celebrants, when questioned why they come late to their friends’ ceremony,
would quickly ask you if they are expected to set up the location and be the
first to seat, as the first set of people to arrive at any ceremony in our
clime are seen to be the hungriest among the guests.
Lateness seem to have become a
life pervading issue in Nigeria.
We increasingly get educated late?
Gain admission late? Graduate
late? Secure
jobs late? Get settled late? You almost wish we, at least, die late too!
We often hear that Nigeria has resources but don’t know
how to manage them. It is difficult to see
how we can manage our resources if we can’t manage our time, the crucial
resource.
Why
would a country
with the array of
mineral, natural, and human resources at our disposal still struggle to find its
place among the comity of nations
even after
over 52 years of independence from colonial rule?
The
answer surely lies in what we have done within those years to move us from
where we were to where we presently are!
It
is ironic that time that we take so much for granted cannot be regained once
used up.
Were
it possible, many of the world’s wealthiest men would gladly buy back the time
they have already used up, in order to live longer, and really enjoy the fruit of
their sweat.
Just
like negative health habits such as smoking, drinking and drug abuse can be
overcome, a change of habit regarding how we use time is no
exception.
However,
there is a need for an unswerving determination and
committment.
A committment that begins from the
No. 1 citizen and his kitchen cabinet, running through the elected office
holders, and embraced by the man on the street.
African
time is a product of an undisciplined mindset.
If
we are willing to change our mindset, then African time can truly be dumped in
our negative character bin for good!
Comments
Thought for a second though this was going to be same subject as my recent one in Brand Communicator - all about AFRICA TIME - and time for a Technology boom!.....go well. Colin M