Facebook dominates engagement and penetration among millenials (INFOGRAPHIC)


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SIMPLY SAKA!

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The new advertising/branding word in vogue now is "cool". Every brand wants to be seen as cool! And the definition of cool in this case, is usually, "an A list nollywood actor/actress" , "an A list music artiste...preferably male, between 18 and 30....already made...an aspirational figure and a role model for the hordes of Nigerian youths whose mantra in life is INSTANT GRATIFICATION..." Nobody looks at the real influencers anymore! Who are these influencers? They are the household names that your 6 year old son knows by face and by voice, the household names that the provision store woman down the road smiles and pauses for, temporarily diverting her attention from you for, when he/she comes on the TV screen placed at the corner of the shop....the household name that you jocularly call every okada rider, suya seller and mai gad that you have a soft spot for! Mind you, these household names are more likely that not, average or str...
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No. 28: Worrying so much about what others think

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No. 13: Not enjoying life more.

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